Spaces in Between

Spaces in Between was a recent freelance client which provides professional coaching to teams. Though the founder was an established coach with over 20 years experience, Spaces in Between was a new venture. After initial research into the sector, I worked directy with the CEO to develop an realise his vision for his company. Paying careful attention to the target audience and the positioning of the brand within its marketplace I developed identy including logo, brandmark, brand guideline and fonts. These were based upon the idea of a synapse – a space between two cells that facilitated internal communication.